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A GUIDE FOR SUCCESSFUL PROGRAM PLANNING

Adapted from and Presented By
District I and the Albuquerque Council of Garden Clubs originally prepared in1965

Pre-Requisites to PROGRAM PLANNING
 The three C’s we shall consider are CHARACTER, CAPACITY and COLLATERAL as we discuss the pre-requisites to that first program meeting of the year.

Let’s consider CHARACTER in relation to our Program Chairman. Her greatest asset is sincerity. A Program Chairman has to be a dedicated person to achieve true success for her club. A pleasing personality helps a great deal, also. A sense of humor is a must. There are times when it’s the only thing that sustains you.

Now, let’s go a step farther and consider our Program Chairman’s CAPACITY - her dedication to the purpose, her ability and will power to perform. Is she a good organizer? If not, she certainly should be. The Program Chairman must be neat and orderly, always on time, and aware of small details as well as major ones. The neglect of a small detail could spoil an entire program such as, an ‘unprepared or poor introduction of the guest speaker. A speaker responds to a good introduction and it’s easy for them to give you their best. It’s your responsibility to set the stage for them. So, our Program Chairman must be a good organizer with an eye for detail and a sensitive ear to the wants and needs of her club members.

Let’s consider COLLATERAL which to me means knowledge - security to your club. The Program Chairman must be more than a good organizer - she has to know what it’s all about, It’s her duty to guide and direct her committee, It’s most important to have a well-informed Program Chairman. She should be informed on National, Begional, State, District, and local activities, and major projects. If she’s a smart girl (and she is or you wouldn’t have selected her), she will realize her shortcomings and fill in the gaps in her knowledge before that first program meeting. When she chooses her Program Committee (Which should be from 3 to 5 members). She should keep in mind several points and select her members accordingly. The annual and individual monthly programs should give to the members and, participants the following:

1. A sense of profit. Every member should go home with a feeling of having gained something from the meeting.

2. A sense of security - you’re sure you know just what to do on that landscaping problem of yours. You do not question the information you have gleaned, because it came from good authority. Your guest speaker was an authoritative speaker or your garden club member gave you the source of her materials, so you could read more on the subject.

3. A sense of accomplishment. Let’s say a feeling of accomplishment and you have a. right to be proud of it. You didn’t know there was so much to know but you assimilated it and there’s more.

4. A sense of importance. You have gained something you can pass on; you are of importance to your family, your club and your community and you can go just as far on up as you wish to go.

5. Finally a sense of well-being. You’re somewhere and you know you’re on the right road. This point can be realized only after the four previously mentioned items have materialized.

You can select a committee that can bring this miracle about. It isn’t easy, but it’s being done every day. Your requests for program materials and your very fine yearbooks tell us so. If you have chosen your committee chainman wisely, you are ready to plan. an interesting and informative program for your club - One that answers their needs.

PLANNING THE PROGRAM

FIRST STEP.

The first thing to consider is how do you define your OBJECTIVE.

Every club must face at one time or another - disinterested members, fluctuating membership, stalemated programs, etc. What to do about it? Even if your club is satisfied and does not like changes, it is still worthwhile to evaluate your objective(s). Each club is naturally interested in its growth and progress and it is the program possibilities which keep it alive. So give your OBJECTIVE(S) this test. It(they) must accomplish three things
1. Build club interest, 2. Get members out to meetings, 3. Bring in new members?

SECOND STEP.

Select a THEME. This is important because your theme sets the course for the year’s work. There are many general approaches in choosing a theme for program development. An idea may be taken from an inspirational phrase, or titles from books, songs, poems, etc., and, translated into program topics, or; start with a timely subject and devise titles or find quotations to drarnatize the THEME and subsequent programs. Don’t overlook dictionaries of familiar quotations, and most of all, your imagination. Pool your ideas.

THIRD STEP. INTERPRETING THE THEME. In planning the program, remember, it is long- range; interest must be kept alive; and bear in mind the classic admonition: “Make no little plans, they have no magic to stir men’s minds

FOURTH STEP.MEMBER PARTICIPATION AND ACTIVITIES. Make the members feel it’s their club. Members learn more by doing. But it isn’t ideal to have every program put on by members. There are loads of devices for partial participation. The paramount one is the Roll Call. It should have a purpose, be timely, and can be a most effective way to stimulate advance interest. (Roll call is not feasible for large clubs.) An introductory quiz could enliven or break the ice. Discussion could follow a speaker after the formal program. Other devices such as fun lessons are stimulating. These can be common names of plants, identify foliage, seeds, twigs of trees; test fragrances blindfolded; or identify plants like bulbs by feel. These are quickies which can be fun. Winners may be awarded a suitable small prize. Sometimes the fun lesson may serve as a fill-in when a lull occurs in the agenda. Suggestions: A small fine could be levied when a member fails to give a proper response to roll call. A club could have a door prize with late-corners not eligible. Be sure to explain customs and standing rules at the first regular meeting of each year and call attention to that at intervals.

 PROGRAM WORKSHOPS AND CLINICS

Program workshops or clinics are excellent methods to use to show clubs how to build better programs with imagination. The length of time you have will affect what you schedule. May or late summer when your clubs plan their year’s work is the best time to have such a meeting. Try to include these features as they fit your clubs and your time:

MODERATOR OR COORDINATOR - - Usually you, the Program Chairman.
    1. Keep things moving - but watch timing.
    2. Introduce speaker.
    3. In question-answer period have well-prepared questions ready to start the period. Some may be handed out in advance.
    4. Checks props - table for panels, chairs, blackboards, etc.
    5. To insure success, plan all details carefully.

OVERALL PLANNING
1. Have exhibits for them to see and to take home and time to look. Such as Yearbooks, pamphlets (Agriculture Dept. and County Agent, seed catalogs, etc. Lists of program topics. Lists of speakers and fees if possible, also addresses and subjects, Lists of slides and how to order. Include material on Juniors, conservation, landscape design, etc.
2. Use a variety of methods to present your information: Panels, Symposiums, Forums, Institutes, Speakers, Buzz sessions - those attending can talk out their problems, Demonstrations - This is the dessert for your program day. Flower arranging, corsage making, preparing cuttings, etc.
3. Include these phases of programming.
    A. Committee - talk about a program committee and. its work. Include duties to visiting speakers, fee, transportation, meeting them. Who should be on program committee - a new member may have a good idea.
    B. Program content - Types of programs such as demonstrations, speakers, films, powerpoint presentations, slide shows, book reviews, workshops, garden tours, etc. Speakers - National state, district personnel, club members or guest speakers, Dept. of Agriculture, County Agents, Forest Service, commercial firms.
    C. Year Book. Value of theme for year. Explain balanced program. What and how to put it in — have samples to show. What to avoid.
4. Personnel for your panels, etc. Use state and district people where possible. Large local clubs have experts also. To keep the cost low, the speakers will usually be local people.
5. Club Speaker’s cost. They are often high, so this is a means of developing do-it-yourself programs of value. Also clubs may trade speakers.
6. TV and Radio - Wonderful way to tell the garden story. Are your clubs using them?
7. Plan a final Round Up. May have quick summaries or buzz sessions. Good spot for questions and answers.

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Possible program materials.

BORDERS

Borders are special planting usually used:
1. On margins of open area - frames for garden pictures. Individual specimens not so important. General artistic effect of mass, background and perspective is desired. Accents - use individual specimen.
2. Beside drives or walks - individual and group specimen rather than for frame work arid background.
3. Around buildings — usually called foundation planting. Used to soften hard, straight lines arid angles of house and ground

VALUE OF BORDERS:

1. Express individuality of gardener and her experience and interests.
2. By occasional changes of minor subject keeping background the same, new effects each year may be had. Annuals and bulbs good here.
3. Usually uniform - small kinds of materials so spotty effect is avoided.

KINDS: May be used singly but combinations are often more interesting and less work.

1. Evergreen - coniferous, broad-leaved, flowering.
2. Deciduous shrub.
3. Hardy Perennials.
4. Native wild plants. Check conservation list.
5. Annuals - bedding plants. Bed prepared in spring if ground is light. Fall if heavy soil. Requires more work than perennials. Only seasonal bloom-but colorful
6. Herbaceous- So-called since it dies to the ground each year. Keep away from heavy feeding shrubs. Those with deep roots and some distance away are good. Included are:
    A. Bulbs: Crocus, hyacinth, narcissus, snowdrop, gladiolus, lily, squill, tulip.
    B. Perennials - Aster, bleeding heart, campanula, candytuft, chrysanthemums, columbine, coral-bells, day lily, delphinium, foxglove, gaillardia, oriental poppy, peony, phlox, pinks, vio1a,
    C. Annuals - Asters, calendula, coreopsis, cornflower, cosmos, marigold, pansy, petunia, poppy, portulaca, scabiosa, snapdragon, sweet alyssum, sweet pea, zinnia.

CARE: Permanent plants deserve thorough preparation. Dig Deep!

1. Add humus - compost, leaf mold, peat moss, or local material and mix in.
2. Be sure there are no spots for heavy rains or winter cold to settle.
3. Stake tail plants early and inconspicuously.
4. Keep weeds down - easiest when small.
5. Keep soil loosened, but spading is usually not possible.
6. Remove faded flower heads promptly.
7. Feed as necessary.
8. Water as required
9. Mulch may be used in winter after ground freezes.
11. Occasional division of perennials required. General rule: Those which bloom prior to June, divide in fall; later bloomers in Spring.

DESIGN

1. Locate larges growing material (usually shrubs) first. Most often placed in back ground.
2. Allow space so each may develop full size without crowding. Temporary plants like annuals, bulbs can fill in while large ones are developing.
3. Next plant medium sized ones.
4. Fill in with edging or low-growing plants
5. Group plants of one kind and color-not too regularly so they have artistic relation to other groups and balance of color, size arid texture for unity of whole.
6. White, green or gray material will help ‘fighting” colors blend in garden picture.
7. The Smaller the border the greater the care necessary to avoid fussiness.

RESOURCE MATERIAL: Garden Encyclopedia. Garden Center Library. Sunset, The extension services - County Agent, County Extension Service, The Garden Editor’s article in newspaper. Your city or county library staff. The Internet: www.gardeningfromthegroundup.us. www.nmmastergardeners.org.  www.abqmastergardeners.org.PLUS THOUSANDS MORE.

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HOLIDAY SEASON MEETING SUGGESTIONS

-: November and December are months in your year when you may want added features such as music, tea, or friends and the public to share in this periods. These ideas may suggest just the balanced program you can build with imagination.

PROGRAM TOPICS
    Horticulture:
Study of evergreen trees. How to condition greens. Helebore (Xmas Rose), berried shrubs, or sea oats, seasonal plants. Care of plants.
    Conservation
You may start with your conservation list as you select your decorating materials. Or you may consider preserving the ones you bring in.
    Dried Materials
. Actually this topic needs doing early in the spring or summer when you start co1lecting. Yet many of our members are interested only as they see them used. So tell them what to collect, how to prepare it for storage, etc. Glycerinized leaves, members can save their notes if you provide paper and pens or pencils.
    Films:
Christmas arrangements, shows, outdoor decoratiøns. Travel.  Request demonstration of 4-5 club members by pre-arrangement, show decorations for rooms in home.
Small Christmas Show:  Each member brings an arrangement she will use in the house. Christmas for the Birds, Bird feeders, berried shrubs for bird cover, bird Xmas tree. Biblical Gardens or Flowers. This wil1 take a bit of research.

DEMONSTRATIONS OR WORKSHOPS
    Your members will especially like workshops where they bring materials and learn how to put them together. Demonstrations work well in large groups. Several examples are Candle making, Grape making - cluster of wax grapes: how to make wreathes, swags, holiday corsages; dish gardens - this would be better done earlier; silk ribbon demonstration. Arrange early.

PROJECTS
    1. Hanging greens or other material in public places.
    2. Favors for shut-Ins or hospital patients.
    3. Garden therapy - helping patients make bedside arrangements, favors, swags, etc.
    4. Juniors - give them party or show how to make Christmas decorations
    5. Trimming trees for hospital and other such groups.
    6. Staging - Christmas show, outdoor decorating contest, decorated Christmas trees. Show later to shut -ins.
    7. Holiday Houses - Open to Public.
    8. TV or Radio programs. Public loves to see arid hear how to make things.
    9. Money-making demonstration, tea, show.
    10. Garden centers - have a natural here.

ROLL- CALLS IDEAS
    1. Show a favorite “quickie” arrangement.
    2. My favorite plant material for Christmas decorating.
    3. A gift I want for my garden or a friend.

SPECIAL FEATURES
    1. Christmas customs in other lands.
    2. Christmas story, skit, poem, reading, or carols.
    3. Christmas tea if your club is not the eating kind.
    4. Competition - best wrapped gift.
    5. Displays - be sure you have them for your members to view.

RESOURCE MATERIAL
    Your library, National Council files, magazines.
Remember: These are busy months with families being most important. So plan early. If your meeting comes early in the month, your attendance will be better.

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